C2S – Client to Server, this is Advertiser-side cookie based tracking in which the conversion pixel is triggered by a cookie in thebrowser of the user.
Campaign – In Addiliate, an Advertiser campaign is a specific promotion or offer through which the advertiser wants to attract new users.
Campaign reference - Code that identifies the campaign in Addiliate.
Channel - A channel is a source of traffic, like a website or an e-mail database.
Character to append parameters – Standard we add the first additional parameters behind the Advertiser URL using a ‘?’ sign. However, if you want to use another sign, we can modify this. For instance: http://www.addiliate.com/redirect.html?ad=VSC69ZRT?click_id=1
Character to concatenate parameters - Standard we add the additional parameters after the first one behind the Advertiser URL using a ‘&’ sign. However, if you want to use another sign, we can modify this. For instance: http://www.addiliate.com/redirect.html?ad=VSC69ZRT?click_id=1&subid1=1
Conversion IP - IP address of the conversion.
Conversion point - This is the point where the conversion takes place in the pipeline of the campaign (ex: after the install of an app).
CPA – CPA (Cost Per Action) is a payment model where an Advertiser pays per action/lead or order. Used for pure performance Display and Email campaigns with a clear cost perspective and medium reach objections. Subtypes are CPL, CPO, CPS, CPI, CPD.
CPC – CPC (Cost Per Click) is a payment model where an Advertiser pays per click.
CPD – CPD (Cost Per Download) is a payment model where an Advertiser pays per download.
CPI – CPI (Cost Per Install) is a payment model where an Advertiser pays per install (for example: for the install of an app).
CPL – CPL (Cost Per Lead) is a payment model where an Advertiser pays per lead.
CPM – CPM (Cost Per Mille) is a payment model where an Advertiser pays per 1000 views or 1000 sendouts.
CPS – CPS (Cost Per Sale) is a payment model where an Advertiser pays per sale.
CPO – CPO (Cost Per Order) is a payment model where an Advertiser pays per order.
E-mail creative – the creative of an e-mail campaign.
Geo targeted - Whether the campaign shows different content depending on the country of the visitor.
Incentivized traffic - Traffic that receives some type of compensation for a certain action (viewing a page, opening an email, install of an app).
Lead generation – Process of collecting contact details of consumers that have showed interest in the product or service in order to later convert those users in paying users.
Media Files – The available media file for the selected campaign, such as an HTML E-mail creative or display set.
Mobile optimized – A mobile optimized website is specifically designed for mobile screens.
Newsletter record ID - Code that identifies the lead in Addiliate.
Order ID - Code that identifies the order in Addiliate.
Parameter “click_id” value - In the case of S2S tracking, unique variable that identifies the click.
Parameters values through pixel - In the case the publisher implements a third party pixel, this is the information sent through the pixel. The name of these parameters is determined by the publishers.
Prefill fields – These are the fields an advertiser allows to prefill. If you for instance have a landing page where users have to fill in the email address, advertisers can allow publisher to prefill the email address with the information the publisher possesses. This is used to increase conversion and decrease the chance of errors.
Pixel code third party - A third party pixel is a piece of code that will enable you to track the campaigns directly in the publishers system.
Placement reference – Code that identifies the placement in Addiliate.
S2S – Server to Server. This is Advertiser-side server based tracking in which the conversion pixel is triggered by a session variable in the browser of the user. This tracking method is also called Postback URL.
Tracking code - Value identifying a placement for a specific campaign.
Tracking URL - This is the link that a publisher will have to use for the campaign, in order to track it.
Verticals - This is the industry or category of the advertised product or service.