Mobile advertising is a hot topic - everyone is talking about it. But why is it such a big deal? What are the numbers behind it?
In this short article we would like to give you some insights into the market dynamics of mobile advertising and what Addiliate is doing in the mobile advertising space. Looking at the first screenshot here below, it becomes clear why there is so much potential, and why a lot of companies (including ourselves) are starting to put a lot of resources into mobile advertising.
There are more mobile phones in the world than there are newspapers, TV devices and internet connections alltogether. From an advertising perspective the number of 1.5 billion Smartphones is very interesting to look at. This number will likely outgrow the number of TV sets and Desktop computers in the next few years.
In my opinion, every mobile marketeer has four different ways to get his Message or Ads targeted to their user audience using advertising techniques or models for Mobile devices. These four ways are listed in the picture and will be described shortly afterwards. All four methods are very cost efficient, enable the marketeer to track every click & purchase by the user, and geo-target the Ads to every specific user.
- Offer wall: also called virtual currency ads. It is a type of incentivized traffic whereby the user engages with your ad in order to get credits or coins. Used mainly by gaming developers. Mostly in-app traffic.
- In-app ads & videos: mainly used for branding purposes; pay out structure is on a cost per view basis (after having watched a video for a specific amount of time such as 15 or 30 seconds).
- Interstitional Ads: Ads that ‘block’ the access to the content of the website until the user has engaged with the Ad; can be perceived as intruding but are highly effective (high conversion rates). Used a lot by streaming sites, news sites, etc.
- Banner/text ads: these are the most traditional ways of doing online advertising; standard banners in standard formats in-app or on mobile websites. It is forecasted that the above mentioned segments - together with the traditional banner/text ads - will grow to a 100$ billion market by 2018 (source: emarketer.com)
Of course targeting your ads makes it more effective - in that way that you get higher response rates (%) and get better value for money. By targeting your ads on Geography, Device, Carrier, Location etc. you are able to reach your target audience When (timing of ads) and Where (location based targeting) you want it.
Hope you enjoyed reading this article! Stay tuned for more.