Category: Performance Marketing

The goal of Landing Page Optimization (LPO) is to provide page content that makes the website more appealing to the target audiences. In the end you want the visitors to become customers buying products from you website. Therefore, it’s important to optimize your Page accordingly in order for the Conversion Rate between visitors to buyer […]

Affiliate marketing is BIG. Globally Affiliate Marketing campaigns are estimated to generate over 600.000.000 yearly transactions for over 50.000 campaigns. The affiliate marketing landscape can be compared to an enormous ocean full with tons of fishes in several sizes, ranging from huge whales, to fresh Norwegian salmons to small goldfishes (and yes, there are sharks […]

It’s around 1.5 years ago that we at Clicktron Media started investigating our options to offer Real Time Bidding (RTB) services to our clients. Real Time Bidding refers to the action of bidding on auctionable advertising placements (banners, pop unders, etc.) on a variety of websites that are grouped in to a Demand Side Platform […]

Smartphones/Tablets – Sky is the limit? Most people remember the first game on a mobile phone; Tetris, and probably still play it from time to time. Three years later Nokia followed up with Snake, which also became an instant success and is one of the most-played video games and can be found on more than […]

What is Incentivized traffic and how does it size up? The key for long term success in working with Incent traffic is to make sure all sides are in full understanding of what is to be expected and allowed from the traffic source. Incentivized traffic means an audience engages with an ad for some sort […]

Search Marketing: Because you need to get found Internet is the everyday routine of a large percentage of the population and they buy and sell on it, a lot, all the time. But the consolidation of Internet as a market brings greater competition and makes selling online more and more difficult. The first step to […]

Mobile advertising is a hot topic - everyone is talking about it. But why is it such a big deal? What are the numbers behind it? In this short article we would like to give you some insights into the market dynamics of mobile advertising and what Addiliate is doing in the mobile advertising space. Looking […]